OK Go – This Too Shall Pass – Video Genius!

I do love an expensive Hype Williams-directed Kanye West video. It’s pretty awesome in Katy Perry’s Walking Up in Vegas that they closed down the Vegas strip for a cruise in the yellow Ferrari.

And, hello, Gorillaz just drove off a cliff after a desert drag race with Bruce Willis! Epic.

But, I think this week the nerds might have won in the video stakes. OK Go’s (2nd video) for ‘This Too Shall Pass’ has premiered and it is sheer genius, pure fun, and brilliantly inventive.

The band, along with the Synth Labs collective (scarily smart technologists, engineers and scientists – see the team’s video cameo below), collaborated over a series of months to create their very own Rube Goldberg machine.

Frontman Damian Kulash Jr. explained, “We wanted to make a video where we have essentially a giant machine that we dance with.” This was an all hands on deck project, with Damian Sr. pitching in. Full story and all for episodes of the Making Of This To Shall Pass over at Wired.

New album Of The Blue Colour Of Sky is on iTunes.

posted by The In Sound From Way Out